The new digital trends in the gastronomic world

The social media has become essential for human beings. It allows us to communicate, meet new people, learn about all kinds of topics, and also enables us to share our best cooking recipes with people all over the world. At kiwilimón, we have over 37 million followers on social media platforms like Facebook, Instagram, YouTube, Pinterest, X, and Threads. Our digital community is very important to us, so we are always looking to innovate, grow, and entertain. In this sense, there is an event that becomes the perfect stage to analyze new social media trends: Social Media Week Mexico. The best part? It's just around the corner! It is worth mentioning that for this 10th edition, Social Media Week will focus on content creators and will also have the support of AdWeek.   Through a press release, it was announced that the tenth edition of Social Media Week Mexico will take place on June 11 and 12 at the Polyforum Siqueiros. This event will bring together the best professionals in digital marketing and social media. In recent days, a press conference was organized where Paula Cutuli, CEO of Soulnet, Ronan Massez, Super Premium & Credibility Head at Mars and Marketing Top Voice on LinkedIn, and Gabriela Broca, Independent Consultant in Transformation and Business Development in Media and Entertainment discussed topics such as “Creators and Beyond,” “The New Kids on the Block: the new media,” and “Quantum Marketing.” During the talk, important data for industry professionals was shared: 83.2% of Mexicans use the internet.Mexican internet users spend more than 9 hours connected to the internet daily.The most used platforms by Mexicans are social media.Gabriela Broca also emphasized that:Changes in digital consumption habits allow companies to connect with consumers at all touchpoints, in a Customer/Human Centric approach. We are witnessing the evolution of digital media, entertainment, and advertising in a customer-centered environment, where personalization, investment in technology, and adaptation to new forms of consumption are fundamental for success in today's advertising market. For his part, Ronan Massez discussed AI and how this type of technology can help find consumption patterns that are not evident to humans, enabling hyper-personalization and the creation of 'figital' experiences for consumers that build a relationship with brands that constantly transition between the physical and digital. Finally, Paula Cutuli mentioned that the creator industry is in constant evolution, approaching their client brands almost like consultants or marketing agencies, mentioning metrics, KPIs, and conversion Funnels. The concept of 'Edutainment' content, which entertains and educates, was also highlighted for its ability to generate a deeper connection with the audience. Social Media Week is an event you cannot miss if you are involved in marketing, social media, or are a content creator. Don't forget that this event will feature experts and representatives from platforms like Meta, Instagram, Pinterest, YouTube, Spotify, and TikTok. You already know, if you want to learn about the future of social media and current trends, don't miss this event. Tickets are available online at the following link: https://bit.ly/4dOuNd4. Remember that you have a 10% discount with kiwilimón!When? June 11 and 12. Where? Location: Polyforum Siqueiros, Mexico City