This brand will take action to change its logo with racial stereotype

Racism exists in the world and examples are present in anyone's daily life, but recently, events in the United States following the death of George Floyd have placed the topic at the forefront of urgent issues that require action.Thus, brands with a long history have had to rethink their logos, as they have an undeniable racial past. That is why Quaker Oats decided to change the Aunt Jemima brand and logo, which has been around for more than 130 years.In a statement to CNN Business, the company stated that they are working to “advance racial equality through various initiatives,” and they have also paused to review their brand portfolio to ensure it reflects their values and “meets the expectations of our consumers.”Aunt Jemima has its origins in a song called “Old Aunt Jemima” and the logo is inspired by Nancy Green, a storyteller, cook, and missionary worker, but both are related to slavery.“While efforts have been made over the years to update the brand in a way that is appropriate and respectful, we realize that these changes are not enough,” said Kristin Kroepfl, Chief Marketing Officer of Quaker Oats in North America.Although they have yet to reveal the new logo, these types of changes are a great example of how brands also reflect and care about contributing and changing the world on relevant issues. Additionally, the brand has committed to donating $5 million over 5 years, “to create meaningful and ongoing support and commitment in the Black community,” according to CNN.More brands like this, that with their changes set an example on a large scale for us to reflect on issues that concern us all.